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#FollowFriday: Justin Brunner
Justin Brunner, a corporate communications manager at Standard Parking, and I met over Twitter. So it seemed fitting to find out more about him in 140 characters or less. Justin is responsible for the...
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7 ways to win friends and influence others on Facebook
One of my favorite books is “How to Win Friends and Influence People” by Dale Carnegie. It recently occurred to me that a lot of what he writes in the book applies to interactions on Facebook....
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10 tips to become a more successful PR pro
In today’s ultra-competitive PR world you need to find ways to stand out. Following are 10 things that continue to help me become a more successful PR pro. I hope they help you, too. Do your homework....
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7 ways to avoid common PR campaign pitfalls
Managing a PR campaign takes a lot of hard work and effort. To ensure success of your PR campaigns, you should avoid these seven common pitfalls or mistakes. No integration. A campaign is more than a...
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Top 10 viral YouTube videos of all time
Image via CrunchBase We all love video. So I thought it would be fitting to create a post on the 10 best viral YouTube videos of all time. In doing research for this post, I saw many other top viral...
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7 ways social media is changing PR
Social media is a game changer for public relations. It is bringing new challenges and opportunities to the profession and to savvy pros. I have outlined seven ways that social media is changing PR....
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When is the best time to tweet?
(Photo credit: Wikipedia) We all want our tweets to get noticed, read and retweeted—whether they are your personal tweets or you are tweeting on behalf of a brand. The purpose of this blog post is to...
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5 ways to create expert content with limited resources
In the world of tighter budgets, less staff and more workflow, who has time to write content? How much do you have to write to be effective? Why write it at all? A recent business study showed that...
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The 7 Cs of a successful social media strategy
A lot of people and companies decide, after using social media for a while, that they need a strategy. Of course, that approach is like putting the cart before the horse. To ensure success, think...
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10 free tools to manage your personal brand and online reputation
Personal branding dilemma (Photo credit: stefano principato) Do you Google yourself and find another person with your same name pops on the screen? Want to prevent a recruiter from seeing those drunk...
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5 common social media mistakes and how to avoid them
Photo Credit: All rights reserved by infekted.it Social media can help grow your personal and company brand, if done right. If social media is not done properly, it could send the wrong message to your...
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10 steps to building and managing your personal brand
Personal Branding Formula (Photo credit: stefano principato) “All of us need to understand the importance of branding… we are CEOs of our own companies: Me Inc. …our most important job is to be head...
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10 tips for getting more done with less effort
These days it seems like we don’t have enough time in the day to do everything we need to do. How often have you heard: There are not enough hours in the day! I have no time to work out. I don’t have...
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5 tips for repurposing your content on SlideShare
Recycling existing content into a SlideShare is a great way to get more mileage from content you have already spent the time and effort to create. It is a wonderful medium for presenting information...
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Top 10 free keyword research tools for writing compelling headlines
Whether you are writing headlines or copy for your website, blog posts, or news releases, keyword research can help you write better. You will know what words your audience cares about, how they...
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5 tips for repurposing your content on SlideShare
Recycling existing content into a SlideShare is a great way to get more mileage from content you have already spent the time and effort to create. It is a wonderful medium for presenting information...
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10 free keyword research tools for writing compelling headlines
Whether you are writing headlines or copy for your website, blog posts, or news releases, keyword research can help you write better. You will know what words your audience cares about, how they search...
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7 ways to avoid common PR campaign pitfalls
Managing a PR campaign takes a lot of hard work and effort. To ensure success of your PR campaigns, you should avoid these seven common pitfalls or mistakes 1. No integration A campaign is more than a...
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Top 10 viral YouTube videos of all time
We all love videos so I thought it would be fitting to create a post on the 10 best viral YouTube videos of all time. In doing research for this post, I saw many other top viral video lists varied...
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Less content is more: 7 tips to successful content marketing
More companies are increasing their content output, leading some experts to say that the growth in the amount of content is leading to content shock. Content shock is where there is more content than...
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